Why Fintech Branding is the Secret to Sustainable Market Dominance
The Evolution of Fintech Branding: Beyond Blue Logos and Sans-Serif Fonts In the current financial landscape, the distinction between a commodity and a leader often boils down to a single factor: fintech branding. For years, the industry relied on a sterile, “corporate blue” aesthetic to convey stability. However, as we move through 2026, the modern…